AdRoll

AdRoll is a connected advertising platform designed for marketers who need to manage, optimize, and measure multi-channel campaigns. It specializes in helping businesses of various sizes—from ecommerce stores to B2B software companies—drive brand awareness, generate leads, and increase conversions through personalized ad experiences across display, social, and email channels. The platform’s core functionality revolves around audience targeting and retargeting. AdRoll uses behavioral data and site activity to build custom audience segments, allowing advertisers to show relevant ads to users who have already visited their website or shown interest in similar products. This retargeting approach is combined with lookalike modeling to find new potential customers who share characteristics with existing high-value audiences. AdRoll offers a unified dashboard where users can launch and manage campaigns across multiple ad networks, including Google Display Network, Facebook, Instagram, Pinterest, and other programmatic exchanges. Cross-channel attribution is built into the platform, giving marketers a clear view of how each ad impression, click, and interaction contributes to conversions along the customer journey. This helps avoid double-counting and provides a more accurate picture of return on investment. For ecommerce businesses, AdRoll integrates with major shopping carts such as Shopify, Magento, and WooCommerce. It can pull product feeds, dynamically generate ads featuring specific items, and optimize bids based on purchase intent signals. Features like dynamic product ads and personalized recommendations are supported, allowing retailers to show the right product to the right user at the right time. In the B2B space, AdRoll provides account-based marketing (ABM) capabil