AppsFlyer

AppsFlyer is a marketing measurement and analytics platform that provides businesses with tools to track, analyze, and optimize their advertising campaigns across multiple digital channels. The platform supports attribution for mobile apps, websites, connected TV (CTV), PC, and console environments, allowing marketers to understand which sources drive conversions, installs, and in-app actions. It offers a suite of measurement products, including mobile attribution, web attribution, CTV attribution, and cross-platform measurement, which enable businesses to unify data from different touchpoints and calculate return on investment for each channel. The platform also includes a deep linking suite that connects users from various entry points—such as web-to-app, QR-to-app, email-to-app, text-to-app, referral-to-app, and social-to-app—directly to specific content within mobile apps, improving user experience and reducing friction. Link management features allow marketers to create, track, and optimize these links for better conversion rates. For data collaboration, AppsFlyer provides a data management layer, audience activation tools, retail media measurement, a signal hub, and a data clean room. These features help businesses securely combine first-party data from multiple sources, create targeted audience segments, and measure the effectiveness of retail media campaigns without exposing raw data. The data clean room enables privacy-compliant analysis across partners. The platform integrates artificial intelligence through its Agentic AI Suite, which includes an agent hub and MCP (measurement control plane) to automate decision-making and optimize campaign performance based on real-time data. AI-driven capabilities assist with fraud detection, creative optimization, incremen