B2Metric

B2Metric is an AI-driven customer intelligence platform designed to help businesses understand, analyze, and predict user behavior across multiple digital channels. The platform focuses on mapping and orchestrating the entire customer journey, from initial touchpoints to conversion and retention, by leveraging machine learning and real-time data processing. At its core, B2Metric functions as a Customer Data Platform (CDP) that aggregates data from websites, mobile apps, email campaigns, and other sources to create a unified view of each user. This unified profile enables businesses to see what users are doing, what they are likely to do next, and where they might drop off or churn. One of the key features is the Campaign Journey Orchestration module, which allows marketers to design and automate personalized communication flows based on user actions and predicted intent. For example, if a user visits a pricing page but does not sign up, the system can trigger a follow-up email with relevant case studies or a discount offer. The AI Agent behind the platform, called ChurnShield, is specifically built for churn prediction and prevention. It analyzes historical and real-time behavior patterns to identify users at risk of leaving, and suggests proactive interventions such as special offers, re-engagement campaigns, or personalized content recommendations. B2Metric also provides IQ Analytics, a visual analytics suite that replaces traditional static dashboards with dynamic, interactive journey maps. These maps show exactly what each segment of users is thinking and feeling at every step, using sentiment analysis and behavioral cues. For product teams, the platform offers tools for simpler product discovery and in-app experience personalization. By understanding which features