Backtrack

Backtrack is a specialized AI-powered notetaker designed for trade shows, hosted buyer events, and business conferences. Its core function is to automatically capture every scheduled one-on-one meeting that takes place during an event, transforming raw conversations into structured, CRM-ready intelligence reports. The system operates through physical devices placed at meeting tables. These devices automatically start recording when a scheduled meeting begins and stop when it ends, based on each attendee’s agenda imported from the event’s scheduling platform. This eliminates the need for manual note-taking by staff or participants, ensuring that every planned interaction is documented without friction. Once a meeting concludes, Backtrack’s AI processes the audio recording to extract key discussion points, action items, contact details, and other relevant business intelligence. This structured data is then formatted to integrate seamlessly with popular Customer Relationship Management (CRM) systems. Organizers and sponsors receive a consolidated dashboard showing meeting summaries, lead qualification scores, and engagement metrics. For event organizers, the primary value lies in proving return on investment (ROI) to both attendees and sponsors. By generating concrete, data-backed evidence of the number of meetings held, topics discussed, and follow-up actions taken, Backtrack answers the critical question: “Was this event worth the time and money?” This helps secure repeat participation and sponsorship commitments. For sponsors and exhibitors, Backtrack dramatically improves lead quality and context. Instead of relying on handwritten notes, business cards, or manual entry, sales teams receive detailed, searchable transcripts and summaries of each conversation. This includ