Baidu Nuomi Local Services

This is a local lifestyle services platform affiliated with Baidu, originally founded as Nuomi in 2010 by Shen Boyang and fully acquired by Baidu in 2014 before being rebranded. The platform provides consumers with group purchase discount deals and online booking services across local lifestyle service categories including restaurant dining, cinema movie tickets, hotel travel, and leisure entertainment options. The group buying channel aggregates promotional discount packages from local merchants, allowing users to purchase dining vouchers, cinema admission tickets, and karaoke entertainment service discount coupons at reduced prices. The platform leverages the traffic entry advantages of Baidu Search and Baidu Maps to deeply integrate local lifestyle services with the broader Baidu product ecosystem. The merchant review function allows consumers to share authentic dining and service experiences with ratings and photos, helping other platform users make informed consumption decisions and discover quality local businesses. The platform simultaneously provides local merchants with online to offline marketing and customer relationship management solutions to help businesses attract and retain customers through digital channels. Following intense competition in the local lifestyle services market, the operational scale has been adjusted but the platform continues providing local lifestyle group purchase deals and booking services to users in selected cities.