Baked Design

Baked Design is a product design studio based in Vancouver that specializes in creating AI-first products for startups and enterprises. The studio works closely with founders to transform early-stage ideas into polished, user-friendly digital experiences. Their typical engagement spans the entire product development cycle, from initial concept validation and user research to high-fidelity interface design, prototyping, and handoff to engineering teams. They have partnered with companies such as Meta, Netflix, Expa, HubSpot, Castmagic, Jubilee, and others, as well as a growing number of AI-focused startups in sectors including legal tech, governance, health, aviation intelligence, longevity, and conversational AI. The studio’s process usually begins with a deep dive into the target problem, competitive landscape, and user needs. They conduct stakeholder interviews, define core user journeys, and map out information architecture. Based on these insights, they produce wireframes and interactive prototypes that allow clients to test assumptions quickly. Visual design follows, where they craft consistent, accessible UI systems that reflect the product’s brand identity. For AI products specifically, Baked Design pays extra attention to conversational flows, feedback loops, and transparency—ensuring users understand how the AI makes decisions and how to correct errors. Throughout the project, the team maintains regular syncs with clients, offering weekly design reviews and iterative feedback cycles. This helps avoid misalignment and keeps the product moving toward launch milestones. Their deliverables typically include a detailed design system (component library, style guide, motion specs), high-fidelity mockups for all screens, and annotated handoff files for developers. They