BeautyPlus

BeautyPlus is a photo and video editing application developed by Beijing Meitu Technology Co., Ltd., available on iOS, Android, and as a browser-based web tool. It serves as a free AI-powered image manipulation platform that allows users to enhance, transform, and edit photos and videos without requiring advanced design skills. The core functionality revolves around artificial intelligence algorithms that automate complex editing tasks, making professional-grade results accessible to casual users, social media content creators, and small business owners. One of the primary features is the AI photo editor, which includes a suite of one-tap filters that transfer artistic styles onto images. Users can apply filters such as Anime, Clay, Pixel, Crayon, and Cartoon to convert ordinary portraits, landscapes, or product shots into stylized artworks while preserving the original subject’s features and expressions. The Clay filter, for instance, simulates a 3D claymation effect that adds depth and texture, popular for profile pictures and marketing thumbnails. The Anime filter transforms photos into manga-style illustrations, widely used for social media avatars and fan art. Beyond filters, BeautyPlus offers a background remover tool that uses AI to automatically detect and separate foreground subjects from their backgrounds. This enables users to replace backgrounds with solid colors, gradient fills, or custom images, useful for product photography, ID photo creation, and influencer content. Similarly, an object remover function allows users to erase unwanted elements—such as people, text, or blemishes—by simply painting over them, with AI filling the removed area based on surrounding pixels. The video enhancer feature applies similar AI techniques to video clips. Users can upsc