Bitly Link Management Platform

Bitly is a link management platform providing URL shortening, custom branded links, QR Codes, and analytics. Founded in 2008 by Peter Stern, Martin Hilbert, and Matt Dawson in New York City, New York. Raised over $63 million from Spectrum Equity, Insight Partners, and OATV. Serves over 500,000 customers including Amazon, Nike, Disney, McDonald's, and ESPN. Processes over 10 billion clicks annually on Bitly links. Key features: URL shortening: create short, shareable links from any long URL. The bit.ly domain is recognized and trusted worldwide. Custom back-halves for memorable links (e.g., bit.ly/MyLaunch2024). Branded short links: use your own custom domain (e.g., nyti.ms, amzn.to) for shortened links. Increase brand trust and click-through rates by 34 percent on average. SSL certificate provisioning included. QR Codes: generate static and dynamic QR Codes from any link. Customize with brand colors, logos, and frames. Scan tracking and analytics. Editable destination URLs for dynamic QR Codes. Analytics: track clicks, referrers, geographic locations, devices, and browsers for each link. Historical data and trends. UTM parameter builder for Google Analytics integration. Link retargeting: add retargeting pixels (Facebook, Google, Twitter, LinkedIn) to your short links. Build retargeting audiences from anyone who clicks. Deep linking: direct mobile users to specific in-app content. Smart routing between web and app. Bulk link creation: shorten multiple URLs at once via CSV upload or API. Campaign tagging: organize links by campaign, channel, and tag for organized reporting. Link management: search, filter, and organize all your links in one dashboard. Archive and delete old links. Custom redirects (301, 302). Webhooks. API: REST API for creating, managing, and analyzing short links programmatically. SDKs. JavaScript/Python. Proprietary with free tier.