腾讯CDC

The Tencent CDC (Customer Research & User Experience Design Center) is an in-house design and research team within Tencent, focused on enhancing the user experience of Tencent’s digital products and services. The team operates across multiple domains, including product design, user research, brand strategy, and service innovation. It provides a wide range of capabilities to internal business units and external partners, covering the entire lifecycle from user insight and creative concept development to visual and interaction design, prototyping, and implementation support. One of the core functions of CDC is to conduct deep user research to understand behavior patterns, needs, and pain points, which then informs product design decisions. The team employs qualitative and quantitative methods such as interviews, usability testing, surveys, and data analysis. Findings are transformed into actionable design guidelines and product improvements. CDC also develops systematic brand identity solutions, helping products and enterprises define their brand DNA through visual language, typography, color systems, and design tokens. Beyond design services, CDC builds and maintains a suite of internal tools and platforms that support design and research workflows across Tencent. These include CoDesign (a collaborative design asset management and handoff platform), ProWork (a project management and design review tool), and TDesign (a design system with reusable components and guidelines). For research, the team offers Tencent Survey (a flexible questionnaire platform) and Tencent Rabbit Hole (a user feedback and community management tool). These tools are used by thousands of designers, product managers, and developers within Tencent to streamline collaboration and ensure consistency. C