Crazy Egg

Crazy Egg is a web analytics and optimization platform that provides website owners and marketers with a suite of tools designed to understand visitor behavior and improve conversion rates. The core functionality revolves around visualizing how users interact with a site, identifying areas of friction or disengagement, and testing changes to enhance performance. One of the flagship features is the heatmap tool. Heatmaps aggregate mouse movements, clicks, and scrolling behavior into color-coded overlays. Clicks are displayed as hot spots, allowing users to see which elements—buttons, links, images, or text—attract the most interaction. Scroll maps show the percentage of visitors who reach each part of a page, revealing where content is missed or abandoned. Move maps track mouse cursor paths, indicating where users hover, which often correlates with visual attention. These heatmaps help identify whether a call-to-action is being ignored, whether navigation elements are confusing, or whether a key piece of content is below the fold. Session recordings go a step further by capturing individual user sessions as video replays. Each recording shows a visitor’s mouse movements, clicks, scrolls, page transitions, and form inputs (with sensitive fields masked). Users can filter recordings by specific behaviors—such as rage clicks (rapid repeated clicks on an unresponsive element), dead clicks (clicks on non-interactive areas), or errors—to quickly isolate problematic sessions. This feature is particularly useful for debugging usability issues, such as broken links, form validation errors, or confusing checkout flows. The A/B testing module enables users to create experiments with different versions of a page element—headlines, button colors, images, layouts, or entire page design