Criteo

Criteo is a global commerce intelligence platform that enables businesses to optimize their advertising and marketing strategies through the use of artificial intelligence and large-scale commerce data. The platform is designed to serve four primary audiences: advertisers, retailers, media owners, and agencies, each with distinct needs and goals. For advertisers, Criteo provides tools to increase brand visibility and drive sales across the full customer journey. Its core offering, Performance Media, leverages commerce AI to deliver targeted advertisements that reach consumers at key decision points, from initial product discovery to final purchase. The platform analyzes real-time shopping behaviors, purchase history, and contextual signals to serve personalized ads that maximize return on investment while minimizing wasted spend. Advertisers can manage campaigns across multiple channels, including display, video, native, and social, all through a single interface. Retailers benefit from Criteo’s Retail Media solutions, which allow them to monetize their own digital properties by selling ad space to brand partners. The platform provides control over inventory, pricing, and targeting, enabling retailers to scale their advertising revenue while maintaining a positive shopper experience. Criteo connects retailers with over 200 premium retail networks, giving them access to a broad pool of demand from brand advertisers. Retailers can also use the platform’s analytics to understand shopper behavior and optimize their own marketing efforts. Media owners, such as publishers and content platforms, can use Criteo to connect with commerce-driven demand. The platform matches advertiser campaigns with relevant audiences across the open web, helping media owners increase fill rates a