DHgate Merchant Portal

DHgate (seller portal) is the merchant-facing side of DHgate.com, a Beijing-based cross-border B2B platform founded in 2004 and listed on NASDAQ in 2009 under ticker DH.Gate. The platform connects Chinese SME exporters with buyers in over 225 countries and regions. According to publicly available data, DHgate has over 77 million registered buyers and hosts more than 33 million product listings. The seller portal provides tools for store management, order processing, logistics via DHLink, multi-currency pricing in 69 currencies, and access to 14 overseas warehouses. The platform covers categories such as consumer electronics, fashion accessories, home and garden, automotive parts, and industrial components. Merchants can join programs including the Blue Ocean Twin Star initiative, the merchant grading system launched in 2023, and the DHgate Star Link program for supply chain integration. The platform processes millions of transactions annually, primarily serving buyers from the United States, the United Kingdom, Australia, Germany, and Southeast Asian markets. Sellers can access analytics dashboards showing traffic sources, conversion rates, and buyer geographic data to optimize their listings.