Ecwid Ecommerce Platform

Ecwid (E-commerce Widget) is an e-commerce platform enabling businesses to sell products online across multiple channels including websites, social media, marketplaces, and mobile apps. Founded in 2009 by Ruslan Fazlyev in Encinitas, California. Acquired by Lightspeed Commerce in 2021 for $500 million. Serves over 200,000 merchants in 175 countries. Key features: multi-channel selling: sell simultaneously on your own website, Facebook, Instagram, Google Shopping, Amazon, eBay, TikTok, and Walmart. Centralized inventory management. Any-site integration: add a full online store to any existing website (WordPress, Wix, Squarespace, Joomla, Drupal) by embedding a widget. No coding required. Point of Sale: accept in-person payments with mobile devices, card readers, or POS systems. Sync online and offline inventory. Integrates with Square, Vend, Clover. Instant Site: create a standalone one-page store. Free hosting, custom domain, SSL. Mobile apps: iOS and Android apps for managing stores. Storefront: customizable design with themes. Mobile-responsive. Product management: unlimited products on paid plans. Variants, options, SKU, weight, dimensions. Digital downloads. Inventory tracking with low stock alerts. Shipping: real-time rates from carriers (USPS, UPS, FedEx, Australia Post, Canada Post). Shipping zones and rates. Automated tax calculations with TaxCloud and TaxJar. Payments: integrated with 70+ processors including Stripe, PayPal, Square, Apple Pay, Google Pay, Klarna. Marketing: discount coupons, abandoned cart recovery, email marketing, SEO tools, gift cards. Analytics: sales reports, traffic sources, conversion rates. PHP/JavaScript. Proprietary with free tier.