Facet

Facet is a unified growth platform designed to help SaaS companies navigate the shifting landscape of search beyond traditional Google rankings. As AI-driven search engines like ChatGPT, Perplexity, and Claude become primary information sources for users, Facet provides tools to optimize, measure, and improve visibility across both classic search engines and generative AI platforms. The core offering is a comprehensive suite that combines traditional SEO analysis with GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization) capabilities. Users can audit their website's performance in real time, receiving instant visibility scores that reflect how well their content is understood and surfaced by AI models. The platform includes a free instant audit feature that requires no credit card and delivers results within 30 seconds, allowing businesses to quickly assess their current standing. One of the standout functionalities is the Deep Consensus research module, which dives into how different AI engines perceive and rank content, providing granular insights that are verified by internal SEO experts. For instance, a founder from Best-AI-Tools.org reported that Facet's Deep Consensus features helped them identify blind spots in AI-driven search that traditional SEO tools had missed. The dashboard tracks metrics such as citation frequency, semantic relevance, and content structure adjustments needed for each AI model. Facet also offers competitive benchmarking, enabling users to see how their visibility compares to peers in the same industry. The platform has already completed over 1,875 audits, indicating active adoption among marketing teams and SEO professionals. Beyond auditing, Facet provides actionable recommendations for content restructuring, me