Frase

Frase is an agentic platform designed for search engine optimization (SEO) and generative engine optimization (GEO). It functions as an autonomous AI agent that researches market trends, creates optimized content, and tracks visibility across three major search and AI-driven platforms: Google, ChatGPT, and Perplexity. The platform aims to help content marketers, SEO teams, agencies, and enterprises improve their organic reach and maintain a strong presence in both traditional search results and AI-generated answers. At its core, Frase operates with a single AI agent that continuously performs four primary tasks: researching, writing, optimizing, monitoring, and fixing content. The research component scans market data, competitor content, and trending queries to identify gaps and opportunities. Users can input a target topic or keyword, and the agent will generate a brief that includes relevant questions, statistical data, and semantic terms that should be included for better ranking. This process ensures that content is not only keyword-rich but also contextually comprehensive. For content creation, Frase offers an AI writing assistant that can draft full articles, blog posts, and landing pages based on the research brief. The writer incorporates natural language patterns and on-page SEO best practices, such as proper heading structures, internal linking suggestions, and meta tag optimization. The platform also includes a content guard feature that monitors existing pages for decay—like drops in traffic, outdated information, or broken links—and automatically suggests or applies fixes. This is particularly useful for large websites that need to maintain content freshness across hundreds of pages. Visibility tracking is another key aspect. Frase provides an AI visibility