Google

Google Ads Keyword Planner is a free tool within the Google Ads platform that helps advertisers and marketers research and select the most effective keywords for their search advertising campaigns. The tool enables users to discover new keywords by entering words, phrases, or a website URL related to their products or services. It returns a comprehensive list of relevant keyword ideas, along with key data points such as average monthly search volume, competition level, and suggested bid ranges. This allows users to evaluate which keywords are worth targeting based on cost and potential reach. The keyword research process begins with the "Discover" tab, where users can input seed terms like "Summer Apparel" or "Sandals" to generate a broad set of related keywords. The tool also provides historical statistics and trends, showing how search volumes change over seasons or over time, which is particularly useful for planning campaigns around seasonal products or events. For campaign planning, the "Plan" feature allows users to simulate different keyword combinations and forecast performance. Users can set a budget, select target locations and languages, and then see estimates for impressions, clicks, and costs. This helps in allocating advertising spend more accurately and setting realistic goals. Additionally, the "Research" tab offers insights into keyword performance, including click-through rates and conversion data when linked to an active Google Ads account. The tool also suggests negative keywords—terms that should be excluded to avoid wasting budget on irrelevant searches. Keyword Planner is integrated with broader Google Ads functionality, meaning users can directly save keyword groups into ad groups and campaigns within the platform. It supports both text ads and s