GoWit

GoWit is an AI-powered commerce and retail media platform that provides infrastructure for omnichannel advertising across online and offline channels. Its core function is to help retailers, brands, agencies, and publishers monetize their first-party data through targeted ad placements on on-site, off-site, and in-store touchpoints. The platform operates as a white-labeled retail media network, enabling retailers, marketplaces, and delivery apps to launch their own branded advertising programs without building the underlying technology from scratch. For retailers, GoWit integrates directly with e-commerce sites, mobile apps, and physical store systems to capture shopper behavior and purchase intent. This data is then used to serve relevant ads to customers during their shopping journey, whether they are browsing product pages, searching for items, or checking out. The platform supports multiple ad formats, including sponsored products, display banners, video ads, and native placements, all of which can be dynamically optimized using AI algorithms for click-through and conversion rates. For brands, GoWit offers self-service tools to create, manage, and measure advertising campaigns across different retail networks. Brands can target specific customer segments based on demographics, purchase history, browsing patterns, and geographic location. The platform also provides real-time analytics and reporting dashboards to track key performance indicators such as return on ad spend, cost per acquisition, and incremental sales lift. For agencies managing multiple clients, GoWit centralizes campaign operations through a unified interface that supports cross-retailer reporting and budget allocation. Agencies can plan omnichannel strategies that combine online ads with in-store pro