Helium 10

Helium 10 offers a free tool called GEMS (URL Builder) that allows Amazon and Walmart sellers to generate search-engine-friendly URLs for product listings. The primary function of this tool is to create direct links to search results on Amazon or Walmart marketplaces, which can be used for external traffic generation, advertising campaigns, or social media promotions. Users select a specific marketplace from a list that includes Amazon sites in the United States, Canada, France, Germany, India, Italy, Spain, the United Kingdom, Australia, as well as Walmart. After choosing the marketplace, users enter keywords or product identifiers, and the tool automatically constructs a URL that leads to the corresponding search results page on the chosen platform. This URL is formatted to be clean and readable, helping to improve click-through rates when shared outside the marketplace. The tool is particularly useful for sellers who want to drive traffic from external sources like blogs, YouTube videos, or email newsletters. It eliminates the need to manually encode special characters or understand how marketplace search queries work. The generated URLs are compatible with both organic search results and sponsored product placements. Helium 10 also provides additional settings to customize the URL, such as including specific search terms, excluding keywords, or appending affiliate tracking parameters. The tool supports multiple languages and regional variations, adapting the URL structure to each marketplace's rules. For example, a URL built for amazon.de will follow German localization conventions, while one for amazon.co.uk will use British English formatting.