Hightouch Data Activation

Hightouch is a data activation and reverse ETL platform that empowers organizations to synchronize customer data directly from their data warehouse to over 200 downstream business tools without writing custom pipelines. Founded by Tejas Manohar, Kashish Gupta, and Joshua Curl, the company has raised over 80 million dollars in funding including a Series C round and serves customers including Spotify, Petco, Crate and Barrel, Klaviyo, Calendly, the National Basketball Association, and Calm. The platform connects to data warehouses including Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL, and syncs data to destinations including Salesforce, HubSpot, Marketo, Braze, Iterable, Google Ads, Facebook Ads, Slack, and Zendesk. Key features include a visual SQL builder for creating audiences and segments without code, identity resolution that matches records across different identifiers and systems, a Customer 360 view that unifies profiles from multiple data sources, and scheduled syncs with change data capture for near real time updates. The platform provides detailed sync monitoring, alerting on failures, and an audit trail for compliance. Advanced capabilities include multi-action journeys for orchestrating multi step customer experiences, personalization tokens that enable marketing teams to insert warehouse data into email and ad campaigns, and a model-based approach where data teams define metrics once in the warehouse and business users consume them everywhere. SOC 2 Type II certified with column level access controls and SSO support.