Hotjar

Hotjar is a behavior analytics and user feedback platform founded in 2014 by David Darmanin, headquartered in Malta, providing heatmaps, session recordings, conversion funnels, form analytics, user surveys, and feedback widgets that reveal how real visitors interact with websites, enabling product managers, marketers, and UX designers to identify usability issues, optimize conversion rates, and improve user experience through qualitative behavioral insights, adopted by over one million websites including Adobe, IKEA, Nintendo, and Harvard University. The heatmaps visualize where users click, tap, and scroll on each page, with click maps showing the most and least clicked elements, move maps tracking cursor movement patterns, scroll maps revealing how far down the page visitors scroll before leaving, and device-specific heatmaps for desktop, tablet, and mobile, enabling teams to identify attention patterns and optimize page layout for engagement and conversion. The session recordings capture real visitor interactions including mouse movements, clicks, scrolls, form inputs, and page navigation, replayable as video-like sessions with playback speed control, filtering by user attributes and behavior, and privacy controls that mask sensitive input fields, enabling teams to watch real users navigate the site and identify friction points, confusion, and abandonment triggers. The conversion funnels track visitor progression through multi-step flows like checkout or signup, showing where visitors drop off at each stage, with funnel comparison by traffic source and device. The form analytics identify which form fields cause hesitation, abandonment, and validation errors. The surveys and feedback widgets collect qualitative input from visitors. Designed for product teams, marketers, and UX researchers.