Hotjar: Website Heatmaps & Behavior Analytics Tools

Hotjar is a behavior analytics platform providing heatmaps session recordings and user surveys to help teams understand how users interact with their websites and digital products. Heatmaps visualize where users click scroll and move their mouse revealing patterns in user attention and engagement. Session recordings let teams watch individual user sessions to identify UX issues and confusing interactions. Hotjar Surveys gather qualitative feedback at specific points in the user journey. Product teams and marketers use Hotjar to optimize website conversion and improve user experience.