Howcast

Howcast is an instructional video platform headquartered in New York City, New York. Founded in 2008 by Dalton Conley and Jason Liebman, the platform features professionally produced how-to videos on a wide range of topics, including technology, cooking, fitness, and personal development. The platform reported over 10 million monthly active users at its peak in the late 2000s and early 2010s. Howcast's content library contains thousands of videos created by filmmakers and experts, many of which follow a standardized format with clear step-by-step instructions. The company's production team developed proprietary software for creating how-to videos efficiently, which reduced production costs and accelerated content creation. Howcast generates revenue through digital advertising and partnerships with brands looking to create sponsored instructional content. The platform's videos are accessible via its website and mobile applications for iOS and Android. In recent years, Howcast has expanded its offerings to include articles and infographics alongside its video content. The company also licenses its video library to other media outlets and educational institutions.