Luma

Luma provides a platform for creative professionals and teams to generate, transform, and coordinate media assets using AI agents. These agents operate across multiple modalities—image, video, audio, and text—allowing users to move from concept to final delivery within a single workflow. The core offering is a set of AI agents that can be prompted with natural language to produce visual content such as hero images, product shots, cinematic-style videos, pitch decks, and other creative materials. Users can input a text description, and the agent will generate corresponding media assets, which can then be refined, edited, or combined with other outputs. The platform includes a dedicated API called Uni-1.1, designed for developers and teams shipping production-ready applications. This API enables programmatic generation of media, integration into existing software pipelines, and scaling of creative output. It supports tasks like transforming product images into hero shots, applying cinematic visual styles, and generating consistent brand assets across different formats. The API is built for reliability and performance in production environments, with endpoints that accept parameters for style, resolution, and content specifications. Luma’s agents are not limited to static images; they can also generate dynamic content like short videos with consistent visual styles, audio clips, and textual elements such as captions or copy. The platform coordinates these assets through a unified interface, allowing teams to iterate quickly without switching between multiple tools. For example, a marketing team could generate a hero image for an article, then repurpose it into a social media video with voiceover, all within the same agent system. The platform also supports enterprise use c