Luma

Luma is a platform that provides AI-powered creative agents designed to assist teams in generating, transforming, and coordinating media across multiple formats including image, video, audio, and text. The core function of Luma is to act as a force multiplier for creative professionals, allowing them to move from concept to delivery within a single environment. Users can instruct these agents to create visual assets, edit video sequences, produce soundtracks, or generate written content, all while maintaining consistency across different media types. The agents are not limited to simple generation; they can also transform existing media—for example, converting a text description into a storyboard or a set of images, or turning a rough audio clip into a polished soundtrack. Coordination features enable multiple agents to work simultaneously on related tasks, such as generating a video scene along with its background music and voiceover, then synchronizing them automatically. The platform is built on foundational research in multimodal general intelligence, meaning the underlying models can understand and process information across different modalities (vision, language, audio) in a unified manner. This allows the agents to handle complex creative workflows that require reasoning about relationships between text, images, and sound. For instance, a user might input a script, and the agents can produce matching visuals, sound effects, and dialogue narration, adjusting style and tone based on context. Luma also supports iterative refinement: users can provide feedback on early outputs, and the agents will adjust their generation accordingly, enabling a collaborative loop between human judgment and machine execution. Beyond media generation, Luma is intended for real-world ap