Moz SEO Software Platform

Moz is a search engine optimization platform providing tools for keyword research, rank tracking, site audits, and backlink analysis. Founded in 2004 as SEOmoz by Rand Fishkin and Gillian Muessig in Seattle, Washington. Rebranded to Moz in 2013. Acquired by iContact/Ziff Davis in 2021 for $100 million. Serves over 500,000 users. Moz pioneered the Domain Authority (DA) metric. Key features: Keyword Explorer: discover and prioritize keywords with monthly search volume, organic click-through rate, keyword difficulty, and SERP analysis. Get keyword suggestions and SERP analysis. Domain Analysis: evaluate any domain's authority, ranking keywords, backlinks, and spam score. Moz proprietary metrics: Domain Authority (DA), Page Authority (PA), and Spam Score predict how well a domain or page will rank on search engines. Rank Checker: track keyword rankings across locations, devices, and search engines. Weekly updates with visibility score. Link Explorer: analyze backlink profiles with over 40.7 trillion links in the index. See domain authority, page authority, linking domains, anchor text, and spam metrics. Identify link building opportunities. Link Intersect: compare your backlinks to competitors and find sites linking to competitors but not you. Moz Local: manage local business listings across directories and maps platforms. Ensures consistent NAP (name, address, phone) data. Review management. On-Page Optimization: get recommendations for optimizing pages for specific keywords. Title tags, meta descriptions, headers, content. Site Crawl: identify technical SEO issues with prioritized recommendations. Custom crawl scheduling. SERP Analysis: analyze the top-ranking pages for any keyword to understand what it takes to rank. Campaigns: centralized dashboards for tracking multiple sites. Python/JavaScript. Proprietary.