Outmax

Outmax is an AI execution agent developed by Perion, designed to automate and optimize advertising performance across multiple digital channels. Operating at the execution layer of ad campaigns, Outmax uses outcome-driven algorithms to allocate budgets, manage pacing, and adjust bids in real time. Its core function is to translate high-level performance goals into granular, channel-specific actions without requiring manual intervention. The agent continuously analyzes incoming data from publishers, ad exchanges, and demand-side platforms, then dynamically reallocates spending toward the most cost-effective placements. For example, if a certain ad inventory on a publisher site shows higher conversion rates for a given audience segment, Outmax will shift more budget to that inventory while reducing spend on underperforming ones. Similarly, it monitors pacing to ensure campaigns do not exhaust budgets too early or too slowly, maintaining consistent delivery throughout the campaign period. The agent supports multi-channel execution, including display, video, native, and connected TV, among others. It integrates with various ad server and bidding systems, processing large volumes of real-time signals to make split-second decisions. Outmax also incorporates feedback from past campaign data to improve its predictive models over time. Advertisers can set specific performance targets—such as cost per acquisition, return on ad spend, or viewability thresholds—and the agent will optimize toward those metrics across all connected channels. Beyond simple bid optimization, Outmax handles cross-channel coordination. For instance, it can identify overlapping audiences across display and video campaigns and adjust frequency caps to avoid ad fatigue. It also manages creative rotation, pa