Outplay

Outplay is a sales engagement and automation platform that leverages agentic artificial intelligence to support revenue teams across the entire sales cycle. Its core purpose is to streamline and accelerate the processes of researching prospects, engaging with them, coaching sales representatives, forecasting deal outcomes, closing opportunities, and expanding existing accounts. The platform is designed to reduce manual effort and improve decision-making by automatically gathering and synthesizing account-level intelligence, surfacing hidden risks in active deals, and providing actionable coaching insights based on real conversation data. One of Outplay’s primary functions is automated account research. The platform scans public data sources, social profiles, news articles, and past interactions to build a comprehensive view of each target account, including organizational structure, recent events, and buying signals. This research is then used to generate personalized outreach sequences, saving sales teams hours of manual investigation. The platform also offers sequence automation for multichannel engagement—email, phone calls, LinkedIn messages, and SMS—allowing users to set triggers, delays, and follow-up rules without writing code. For pipeline generation, Outplay helps sales development representatives identify and prioritize leads who are most likely to convert. It scores leads based on behavioral signals, such as email opens, link clicks, website visits, and meeting attendance, and automatically moves qualified prospects into the next stage of the funnel. The platform also includes a built-in dialer with recording and transcription, enabling calls to be analyzed for talk-to-listen ratio, objection handling, and compliance. Coaching is another major component. Outp