Peaky Digital

Peaky Digital is a digital marketing agency based in the United Kingdom that specializes in providing comprehensive Amazon advertising and marketing services for eCommerce businesses. Their core offering revolves around helping online sellers establish and optimize their presence on Amazon, the world’s largest online shopping platform. The agency takes a strategic, data-driven approach to Amazon advertising, focusing on three primary objectives: driving relevant traffic to product listings, boosting brand awareness among potential customers, and increasing sales for direct-to-consumer (D2C) brands. The services begin with a thorough analysis of the seller’s current position on Amazon, including product catalog, competitor landscape, and existing advertising performance. Peaky Digital then identifies the target audience for each product by examining shopping behaviour, search intent, and demographic data. This audience segmentation allows them to pinpoint the most profitable categories and keywords to target. They set up and manage various Amazon advertising formats, such as Sponsored Products, Sponsored Brands, and Sponsored Display ads. Each campaign is structured with specific goals—whether it is maximizing click-through rates, achieving a target advertising cost of sale (ACoS), or increasing new-to-brand purchases. Beyond campaign creation, the agency continuously monitors and optimises bids, budgets, and keyword lists using real-time performance data. They perform A/B testing on ad copy, images, and landing page elements to improve conversion rates. Additionally, they use Amazon’s built-in analytics tools along with third-party software to track metrics like impression share, click-through rate, conversion rate, and return on ad spend. Their optimisation process inc