Percept Insight

Percept Insight is an analytics platform that leverages artificial intelligence to help businesses understand user behavior, optimize product experiences, and drive data-informed decisions. The platform enables users to ingest and process large volumes of event data from websites, mobile apps, or backend systems, providing real-time visibility into how customers interact with digital products. At its core, Percept Insight offers a suite of visualization and reporting tools designed to answer specific business questions without requiring deep technical expertise. Users can create custom dashboards that aggregate metrics such as active users, session duration, conversion rates, and retention over time. The platform supports funnel analysis, allowing teams to map step-by-step user journeys—from initial visit to final conversion—and identify where drop-offs occur. Cohort analysis is also built in, enabling comparison of behavior across user groups segmented by acquisition date, behavior patterns, or custom attributes. Beyond passive analysis, Percept Insight provides engagement capabilities. Once insights are uncovered, users can design and launch targeted campaigns directly within the same interface. For example, a marketing team can define a cohort of users who abandoned a shopping cart in the last seven days and trigger an email or in-app notification with a discount code. This integration of analytics and action reduces the gap between understanding and intervention. The platform also includes a feature for ad-hoc insights, where users can query raw event data using natural language or simple filters to get instant answers to spontaneous questions like “How many users completed onboarding in the past month?” or “What is the most common path to purchase?” Percept Insight