Plainly

Plainly is a video automation software designed to streamline the creation of data-driven videos at scale. It allows users to upload Adobe After Effects templates, connect them to external data sources, and automatically generate thousands of video variations with minimal manual intervention. The platform focuses on eliminating repetitive tasks for creative teams, enabling them to produce personalized, localized, or dynamically updated video content efficiently. At its core, Plainly works by parsing data from spreadsheets, databases, or APIs and mapping that data to variables within After Effects compositions. Once the template is set up, the system renders each video variation by substituting placeholders with actual data points—such as names, prices, dates, or images—resulting in unique videos for each row of data. This process can be fully automated, allowing users to schedule renders or trigger them via webhooks. The platform supports a wide range of use cases. For marketing teams, it can generate dynamic video ads that change based on audience segments, such as geo-targeted offers or product recommendations. For sports organizations, Plainly can produce highlight reels or game recaps by feeding in statistics and footage metadata. News outlets can create automated news updates by integrating live data feeds, while e-commerce companies can generate product videos for thousands of SKUs with tailored pricing and descriptions. In addition to batch rendering, Plainly offers features for video localization, allowing teams to create multiple language versions of the same base video by swapping out text overlays, voiceovers, or subtitles. The platform also supports digital signage and broadcast content, where videos need to be updated frequently based on real-time data. For