Plausible Analytics

Plausible Analytics is an open-source, privacy-focused web analytics platform created by Uku Taht and Marko Saric in 2019, headquartered in Estonia, providing a lightweight, GDPR-compliant alternative to Google Analytics that uses no cookies, collects no personal data, and weighs under one kilobyte, designed for website owners who want essential traffic insights without compromising visitor privacy or dealing with complex consent banners, adopted by over seven thousand paying subscribers including businesses, blogs, documentation sites, and open-source projects. The privacy-first approach means no cookies are set, no personal data is collected, no cross-site tracking occurs, and no personal information is shared with advertising networks, making the service fully compliant with GDPR, CCPA, and PECR regulations without requiring cookie consent banners, while still providing actionable traffic insights through aggregated, anonymized metrics. The lightweight script weighs under one kilobyte, forty-five times smaller than the Google Analytics tag, loading instantly without impacting page speed or Core Web Vitals measurements, with the tracking script serving from the analytics domain or a custom proxy to avoid ad blockers. The metrics dashboard displays page views, visitors, bounce rate, visit duration, and traffic sources with a clean, focused interface, showing top pages, referrers, countries, devices, browsers, operating systems, and custom events without overwhelming users with hundreds of irrelevant metrics. The custom events tracking enables measuring conversions, button clicks, and user interactions through simple JavaScript calls. The goal conversion tracking measures specific user actions. The self-hosted option provides complete data ownership through Docker deployment. The API enables data export. Designed for privacy-conscious website owners, indie developers, and small businesses.