Privacy-First Web Analytics Platform

Privacy-First Web Analytics Platform

usefathom.com

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About this website

Founded in 2018 and independently owned with zero venture capital funding, this privacy-focused web analytics platform serves over one million websites with cookie-free tracking that complies with GDPR, CCPA, ePrivacy, and PECR regulations without requiring cookie consent banners. The tracking script is a single 2-kilobyte line of code that installs in minutes on any CMS, framework, or web application including WordPress, Next.js, Vue.js, Webflow, Discourse, Drupal, ConvertKit, Gatsby, Carrd, and SavvyCal. Bot and scraper filtering blocks non-human traffic server-side, ensuring reported metrics reflect only genuine human visitors, which eliminates inflated numbers from automated traffic that plagues ad-supported analytics platforms. Data retention is permanent with no expiration, meaning analytics data collected on day one remains accessible 20 years later without loss or degradation. The dashboard displays real-time visitor counts, page views, bounce rates, average duration, referral sources, top pages, and device breakdowns in an interface designed for instant comprehension without training or certification. Custom event tracking captures user interactions including newsletter signups, button clicks, link clicks, and e-commerce transactions with revenue attribution. UTM campaign tracking measures traffic from newsletters, paid advertising, and social media with conversion analysis linking visits to revenue outcomes. Scheduled email reports deliver weekly or monthly summaries to stakeholders without requiring dashboard logins. The API provides programmatic access to all analytics data for building custom dashboards, automated alerts, and data pipelines. Pricing starts at 15 dollars per month with a 7-day free trial. Notable customers include IBM, GitHub, Tailwind CSS, Bootstrap, Laravel, Huberman Lab, Bosch, New York Times, HashiCorp, Buffer, ConvertKit, and the government of Iceland, with a 95 percent customer happiness rating.

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