Recurly Subscription Billing Platform

Recurly is a subscription management and recurring billing platform helping businesses optimize subscription revenue. Founded in 2009 by Dan Burkhart and Thomas Archer in San Francisco, California. Raised over $12 million from Greycroft, Polaris Partners, Harrison Metal. Serves over 2,200 subscription businesses including Sling TV, HubSpot, Twitch, BarkBox, FabFitFun, NPR. Processes over $18 billion in annual transaction volume. Key features: subscription management: create and manage subscription plans with billing cycles (monthly, annual, usage-based). Free trials, setup fees, add-ons, coupons. Flexible billing: support for tiered pricing, volume pricing, seat-based pricing, one-time purchases alongside subscriptions. Plan changes, upgrades, downgrades, proration. Dunning: automated email campaigns for failed payments and expired cards. Configurable retry logic and recovery campaigns. Recover up to 70 percent of failed payments. Revenue recovery: intelligent retry scheduling based on historical data to maximize recovery. Taxes: automated tax calculation and collection with Avalara and Vertex integration. US sales tax, EU VAT, GST. Invoicing: generate and email professional invoices. PDF and HTML templates. Payment methods: credit cards, ACH, SEPA, PayPal, Apple Pay, Google Pay, Amazon Pay, gift cards. Integrations with Stripe, Braintree, Adyen. Analytics: subscription-focused analytics including MRR, ARR, churn rate, LTV, ARPA, cohort analysis. CRM integrations: Salesforce, HubSpot, NetSuite. Webhooks. REST API. Ruby on Rails. Proprietary.