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Reddit is a social news aggregation and discussion platform organized into topic-specific communities called subreddits where users share content and engage in threaded discussions on virtually any topic. The platform operates on an upvote/downvote system that surfaces the best content while moderators help maintain community standards in each subreddit. Reddit AMAs (Ask Me Anything) feature experts celebrities and interesting people answering questions from the community. Reddit has become a major source for niche communities product discussions and grassroots community building.