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Drift is a conversational marketing and sales platform using AI-powered chatbots to qualify website visitors and book meetings with sales representatives in real-time. The platform enables personalized conversations at scale through chatbots that understand visitor intent and route qualified leads to the right sales rep. Drift Playbooks provide conversational workflows for common sales scenarios while Drift Email Automation handles inbound responses. Revenue teams use Drift to accelerate pipeline and improve response times for incoming website leads.