Scale Insights

Scale Insights is a cloud-based software platform designed for Amazon sellers, advertising agencies, and aggregators who need to manage and optimize Amazon PPC (Pay-Per-Click) advertising campaigns at scale. The platform was built by a team of five Amazon FBA sellers who collectively generated over $200 million in revenue, giving them firsthand insight into the practical challenges of running profitable ad campaigns. Instead of offering a generic toolbox, Scale Insights focuses on granular control and flexible automation, allowing users to create custom workflows that adapt to specific campaign goals, product lifecycles, and profit targets. At its core, the platform provides a rules engine that can evaluate multiple data points—such as ACOS (Advertising Cost of Sales), TOS (Top of Search) impression share, conversion rates, click volumes, and spend thresholds—and then automatically execute bid adjustments, keyword pauses, budget caps, or other actions. For example, a user can set a rule: if a keyword has generated less than 10% ACOS and less than 10% TOS impressions in the last 7 days, increase bids by 50% and monitor results for 4 days. Another rule might target keywords with less than 15% conversion in the last 30 days and more than $10 spent, adjusting bids toward a 20% ACOS target while capping the bid at $2.10. Users can also pause keywords that have received more than 20 clicks but zero sales in the last 90 days. These rules can be stacked, linked, or nested to create sophisticated multi-step strategies that respond to real-time performance data without requiring manual intervention. Beyond simple bid automation, Scale Insights offers 11 algorithm-based rules and 20 distinct control levers, giving users fine-grained influence over how traffic is shaped across camp