SEO Utils

SEO Utils is a cross-platform desktop application available for macOS, Windows, and Linux. It consolidates traditional search engine optimization, local search optimization, and AI-driven search optimization (often referred to as GEO or AEO) into a single toolset. The application is designed for SEO practitioners, digital marketers, and website owners who need to track, analyze, and improve their online visibility across multiple search ecosystems. The core functionality revolves around ranking tracking. Users can monitor keyword positions not only on conventional search engines like Google and Bing but also on emerging AI-driven platforms such as ChatGPT, Google AI Overviews, and AI Mode. This allows businesses to see how their content appears in generative search results, AI summaries, and conversational responses. The tracking system provides detailed analytics, including visibility scores, sentiment analysis, and citation counts. For example, users can check whether their brand is cited in Google AI Overviews, mentioned in ChatGPT responses, or referenced in Perplexity answers. Beyond tracking, SEO Utils includes tools for local SEO management. Users can verify local business listings, monitor local pack rankings, and analyze geographic search patterns. The application also supports traditional SEO audits: it can crawl websites to detect broken links, missing meta tags, duplicate content, and other technical issues. An automation engine allows users to schedule regular checks, generate reports, and receive alerts when rankings drop or when content changes are detected. A distinctive feature is the integration of natural language processing (NLP) for content optimization. By querying SEO data with everyday language, users can ask questions such as “Which of my pages