Simple Analytics

Simple Analytics is a web analytics service designed to provide website owners with accurate traffic data while respecting visitor privacy. Unlike traditional analytics tools such as Google Analytics, Simple Analytics does not use cookies or require consent banners to collect information. This approach allows it to capture data from visitors who block tracking scripts through ad blockers, privacy browsers, or cookie refusal, effectively closing the "consent analytics gap" that can cause missing 20% to 60% of actual website traffic. The tool is fully compliant with the General Data Protection Regulation (GDPR) and is also SOC 2 compliant, making it suitable for businesses operating in Europe or handling sensitive user data. It offers a straightforward dashboard that displays essential metrics like pageviews, referrers, device types, and visitor locations, without the complexity of advanced marketing attribution or session recording. Users can set up tracking with a simple JavaScript snippet placed in the website page, and no additional configuration for cookie banners is needed. Simple Analytics is hosted on servers owned by EU-based company based in Amsterdam, ensuring data remains within European jurisdiction. The service is used by organizations including Bloomberg, Michelin, Hyundai, GOV.UK, Polkadot, Bank of England, Sketch, Excalidraw, and Nomads, indicating its reliability for both large enterprises and smaller teams. Key features include real-time data, filters to exclude internal or bot traffic, customizable dashboards, and the ability to export raw data via API or CSV. For teams, it supports unlimited projects and user accounts with role-based permissions. The platform also provides a public sentiment analysis via integrations with Capterra, where it maintains