Sitruna

Sitruna is an agency that specializes in helping businesses grow their presence on Amazon through a combination of paid advertising management, product listing optimization, and full account oversight. The core function is to take over the day-to-day operational burden that Amazon sellers face, allowing them to focus on product development and sourcing while a dedicated team handles the marketplace complexities. On the advertising side, Sitruna manages Amazon PPC (Pay-Per-Click) campaigns with a strategy-first approach. Instead of simply setting up bids and keywords, the team analyzes search term performance, adjusts bids based on conversion data, and structures campaigns to minimize wasted spend. They target both automatic and manual placements, use negative keyword harvesting to cut irrelevant traffic, and continuously test ad copy and creative. The goal is to lower the Advertising Cost of Sale (ACoS) while increasing total sales volume, not just raw traffic. For product listings, Sitruna provides full optimization services. This includes rewriting title and bullet points to include high-volume search terms naturally, improving backend search terms for better indexing, and enhancing images and A+ Content (Enhanced Brand Content). They address common issues like missing variations, wrong categories, and suppressed listings due to policy violations. By fixing these technical problems, listings become more likely to rank organically and convert visitors into buyers. Account management covers the broader health of the seller account. Sitruna monitors metrics like Order Defect Rate, late shipment rate, and inventory performance.