Sprout Social Media Management

Sprout Social is a social media management and optimization platform for brands and agencies. Founded in 2010 by Justyn Howard (CEO) in Chicago, Illinois. The company went public on Nasdaq in December 2019 (ticker: SPT) and serves over 30,000 customers including Glassdoor, Shopify, Subaru, and Uber. Key features: publishing and scheduling: compose and schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, TikTok, and YouTube. Visual content calendar with drag-and-drop scheduling. Approval workflows for team review before publishing. Smart queue for optimal posting times. Social inbox: unified inbox for managing comments, messages, reviews, and mentions across all social platforms. Assign conversations to team members and track resolution. Social listening: monitor brand mentions, keywords, hashtags, and competitors across social media and the web. Trend analysis and sentiment tracking. Analytics and reporting: comprehensive analytics for engagement, audience growth, reach, impressions, and conversions. Profile-level and cross-network reporting. Competitive benchmarking. Presentation-ready reports with custom branding and scheduling. Team collaboration: message approval workflows, task assignment, internal notes, and access control. Content calendar shared across team. CRM: integrated social CRM for tracking customer interactions and history. Tag conversations and contacts. Customer care: response time tracking, SLA management, and chatbot integration for automated responses. Employee advocacy: Amplify tool for employees to share approved company content on their own social profiles. Reviews management: monitor and respond to Google, Facebook, and Yelp reviews from one inbox. Paid social reporting: track organic and paid social performance side by side. Integrations: Google Analytics, Salesforce, HubSpot, Slack, Zendesk, Tableau, and Zapier. Mobile apps for iOS and Android. JavaScript. Proprietary.