Swell AI

Swell AI is a content repurposing tool designed to transform audio and video files—such as podcasts, interviews, webinars, and recorded presentations—into a wide range of written and formatted outputs. Users upload media directly into the platform, and the AI processes the content to generate transcripts, show notes, blog posts, summaries, titles, newsletters, social media posts, midroll ad scripts, intro scripts, and even YouTube article drafts. The system also supports exporting content in markdown format for platforms like Substack, Ghost, WordPress, and others. The platform includes a transcript editor that allows users to view the full text of their audio or video, highlight important sections, and create clips. These clips are automatically saved and can be accessed across the dashboard, making it easy to reuse and distribute short segments. Users can set a custom brand voice, defining tone, style, and vocabulary preferences, which the AI applies consistently to all generated outputs. Content templates can be created and saved for repeated use, ensuring that each piece of repurposed content follows a consistent structure. Swell AI supports managing multiple shows or channels from a single dashboard, making it suitable for content creators who produce several podcast series, YouTube channels, or video series simultaneously. The workflow follows a simple three-step process: upload the media file, let the AI generate multiple content variations, and then export or publish the results to the desired destinations. The platform does not require manual editing for most outputs, though the transcript editor provides manual control for fine-tuning. For example, a podcast episode can be uploaded, and within minutes the user receives a complete set of outputs: a full transcr