Timelaps

Timelaps is an AI-native brand tracking platform specifically designed for B2C companies that need to measure the effectiveness of their brand marketing efforts in real time. Unlike traditional brand trackers that rely on infrequent, expensive surveys and produce static PDF reports with generic conclusions, Timelaps provides continuous, always-on brand health monitoring by automatically collecting data from a panel of over 4,000 consumers. This panel is refreshed regularly to ensure representative and unbiased insights. The platform uses artificial intelligence to process raw consumer feedback, social media signals, search trends, and other unstructured data sources, then synthesizes them into a clear, actionable view of how a brand is performing across key metrics such as awareness, consideration, preference, and purchase intent—the classic brand funnel. Instead of waiting three to six months for the first wave of results, users can see changes week over week or even daily, enabling faster iteration on marketing campaigns, product launches, or repositioning strategies. The AI engine also helps identify the drivers behind shifts in brand perception—for example, whether a recent ad campaign improved recall but harmed favorability, or whether a competitor’s new feature is eroding loyalty. Timelaps overlays these insights with demographic and psychographic segments, so teams can understand how different customer groups (by age, income, region, etc.) react differently. The output is delivered through a dashboard with live charts, alerts when key metrics cross thresholds, and natural language summaries that explain what happened and why. This eliminates the need for manual data crunching by analysts and allows brand managers, CMOs, and product leaders to make data-driven dec