Umami

Umami is a web analytics tool designed to give website owners clear, actionable insights into their site traffic without compromising visitor privacy. Unlike traditional analytics platforms, Umami does not rely on cookies or any form of tracking that requires user consent, making it fully compliant with privacy regulations like GDPR and CCPA. It can be self-hosted on your own server, giving you full control over your data, or used through the managed Umami Cloud service if you prefer a hands-off setup. The platform is built for speed and simplicity—it can be installed in minutes with a minimal footprint, yet it provides a rich set of reports that cover the most important metrics for understanding how people interact with your website. The core dashboard shows key metrics at a glance: pageviews, unique visitors, bounce rate, and average visit duration. You can select any custom date range and filter results by country, device type, browser, operating system, or referrer to isolate specific trends. For example, you can see how mobile users in France behave differently from desktop users in Japan, or compare traffic sources such as organic search, social media, and direct visits. Umami also supports event tracking, allowing you to measure custom actions like button clicks, form submissions, or video plays. This data can be organized into goals and funnels to understand conversion paths—for instance, which steps users take before signing up or making a purchase—and to identify where they drop off. Revenue tracking is available for e-commerce sites, so you can attribute revenue to specific campaigns, traffic sources, or pages. The interface is clean and uncluttered, with no unnecessary numbers or charts that distract from what matters. Every section is designed to answer one