Vidyard

Vidyard is an online video platform designed specifically for business-to-business sales and marketing teams, enabling them to create, manage, and distribute video content across the entire customer journey. The platform offers a suite of integrated tools that transform how teams engage with prospects and customers, from initial outreach to post-sale support. At its core, Vidyard allows users to record personalized video messages directly from their browser or desktop application. These videos can be tailored to individual recipients, incorporating the viewer’s name, company details, or specific context extracted from CRM data. For example, a sales representative can record a short video introducing themselves to a prospect, referencing the prospect’s recent website visit or shared document. The video is then sent via email or embedded in a landing page, and the sender receives real-time notifications when the recipient watches it, how far they watched, and whether they clicked on any embedded call-to-action buttons. This feedback loop helps sales teams prioritize follow-ups based on actual engagement rather than guesswork. Beyond one-off videos, Vidyard provides a centralized video hosting platform where organizations can upload, organize, and share all their business videos—product demos, webinars, training materials, customer testimonials, and internal communications. The hosting service includes customizable players, thumbnail branding, and privacy controls (e.g., password protection, domain whitelisting). Users can group videos into channels and create playlists for specific campaigns or audiences. Analytics dashboards track aggregate viewership data such as total views, average watch time, drop-off points, and viewer geography, giving marketers and content teams a