www.noom.com

Noom is a digital health platform that combines psychology, artificial intelligence, and human coaching to help users build sustainable eating habits and achieve long-term weight management. Unlike fad diets or short-term plans, Noom focuses on behavioral change through personalized daily lessons, food logging, activity tracking, and community support. Its key differentiator is the deep integration of cognitive behavioral therapy and motivational interviewing. Noom’s AI adjusts course difficulty based on user behavior, while each user receives a trained human coach and a dedicated support group. This AI-plus-human model dramatically improves adherence and long-term results. Noom targets those who have repeatedly failed at diets, dislike strict restrictions, or want a non-extreme approach to weight control. It suits office workers managing takeout habits, postpartum mothers recovering body shape, and older adults improving metabolic health. Users spend about ten minutes daily on lessons, log meals, and discuss progress with their coach. Founded in 2008 in New York City, Noom has served millions globally, with advisory support from top university experts. Its research is published in leading medical journals, and it has FDA clearance as a lifestyle prescription for type 2 diabetes and hypertension, positioning Noom as a digital therapy pioneer.