Yotpo

Yotpo is a marketing technology platform designed specifically for eCommerce businesses. It provides three core solution areas—loyalty and referral programs, reviews and user-generated content (UGC), and AI-driven visibility management—that work together to help online stores increase repeat purchases, build customer trust, and control how their products appear in AI-generated search results and recommendations. The loyalty and referral module allows merchants to create reward systems that encourage customers to return and make additional purchases. Instead of a generic points program, Yotpo lets brands define custom earning rules—such as points per dollar spent, bonus points for writing reviews, or rewards for social sharing. Customers can redeem points for discounts, free shipping, or exclusive products. The referral component enables existing customers to invite friends, with both referrer and referee receiving incentives. This approach directly increases customer lifetime value and reduces dependency on paid advertising. The reviews and UGC module collects, moderates, and displays customer reviews, ratings, and photos on product pages. Yotpo’s system uses machine learning to flag low-quality or fake reviews and automatically surfaces the most helpful content. Merchants can embed review galleries, “customer photos” carousels, and question‑and‑answer sections. These elements are critical for social proof: potential buyers see real experiences and visual proof of products, which often leads to higher conversion rates. The platform also integrates with Google Shopping and other ad networks to syndicate reviews, boosting click‑through rates by showing star ratings in search results. The AI visibility feature, branded as Yotpo Discover, addresses a rapidly growing challen