网易号

NetEase Hao (also known as NetEase Account) is a content creation and distribution platform operated by NetEase, designed for professional writers, journalists, video creators, and media organizations to publish, manage, and monetize original content across multiple formats. The platform supports text articles, short videos, dynamic posts, and image galleries, allowing creators to tailor their storytelling to different audience preferences. Content published on NetEase Hao is distributed through both the NetEase News mobile app and the NetEase Hao web-based open platform, with synchronized account management and content publishing capabilities for seamless cross-device operation. For content creators, the platform offers a structured growth system that unlocks additional privileges and tools as accounts advance through stages. New users can access a creator academy called “Yi Xue Yuan” (易学院), which provides official video tutorials covering account operation, content creation techniques, and platform rule navigation. The academy also aggregates trending topics, hot discussions, and a community event calendar to help creators stay aligned with current news cycles and audience interests. A dedicated “Activity Square” lists all active campaigns, giving users clear opportunities to participate in contests, challenges, and reward programs. NetEase Hao runs multiple specialized support initiatives to attract and retain high-quality contributors. The “Expert Talk” (行家Talk) plan targets professionals in fields such as science, finance, culture, and technology, offering traffic boosts, revenue sharing, operational permissions, and brand-building assistance. The “Fresh Knowledge Plan” (鲜知计划) focuses on knowledge-based content behind news events, encouraging deep, insightful analy