Claap

Claap is a sales intelligence platform that transforms every sales conversation into actionable outcomes by deploying AI agents to automate follow-ups, CRM enrichment, coaching, and contextual data for custom AI workflows. The core problem Claap solves is the massive underutilization of sales call recordings—most conversations happen across disparate channels (Zoom, Microsoft Teams, phone calls, in-person meetings) and either vanish after the call ends or are stored behind intrusive notetaker bots that erode trust before a deal can even begin. Claap captures these conversations seamlessly, without disrupting the flow or requiring participants to install obtrusive tools, and then feeds the raw audio and video data into a suite of purpose-built AI agents. Each AI agent specializes in a distinct function. One agent automatically populates CRM fields—such as contact details, deal stage, next steps, and buying signals—so sales reps never have to manually transcribe or update records. Another agent generates personalized follow-up emails, meeting summaries, and task reminders tailored to the specific discussion points raised during the call. A third agent analyzes calls for coaching opportunities: it identifies moments where the rep could have asked better questions to surface pain points or decision criteria, and provides concrete feedback based on actual conversation transcripts rather than hypothetical scenarios. Additionally, Claap exposes structured context (e.g., extracted objections, competitor mentions, budget signals) to external AI workflows, allowing engineering teams to build custom integrations that consume call data for forecasting, sentiment analysis, or pipeline health monitoring. The platform is designed for speed and adoption—over 10,000 sales reps use Claap