Coupang

Coupang is a South Korea-based e-commerce platform that provides a wide range of shopping services for consumers and businesses. The platform primarily functions as an online marketplace where users can purchase everyday essentials, electronics, fashion, beauty products, groceries, home appliances, books, pet supplies, baby products, and more. It operates with a logistics and fulfillment system known as "Rocket Delivery," which aims to deliver items ordered before a certain cutoff time (usually midnight) by the next morning. This service covers millions of products and is available in most urban areas of South Korea, with an option for same-day or dawn delivery in select regions. Beyond standard retail, Coupang offers a subscription service called "Rocket Membership" (formerly "Coupang Wow") that provides benefits such as free shipping on eligible items, exclusive discounts, and access to streaming content through Coupang Play, a video-streaming platform integrated into the membership. The membership also includes perks like priority access to flash sales and special deals. The platform features a category called "Rocket Fresh" for fresh groceries, including fruits, vegetables, meat, seafood, dairy, and ready-to-eat meals, delivered in insulated packaging to maintain freshness. Users can also order from "Rocket Direct" for international products sourced from overseas suppliers, with customs and logistics handled by Coupang. For sellers, Coupang operates a "Marketplace" model where third-party vendors can list products and fulfill orders either through their own logistics or via Coupang's fulfillment centers (called "Coupang Logistics Service" or CLS). This allows small and medium businesses to reach a large customer base without managing their own warehousing or shippin