Marketo Marketing Automation

Marketo (now Adobe Marketo Engage) is a marketing automation platform for B2B and B2C organizations. Founded in 2006 by Phil Fernandez, Jon Miller, and B.V. Jagadeesh in San Mateo, California. The company went public on Nasdaq in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion, then by Adobe in September 2018 for $4.75 billion. Serves over 5,000 customers including Canon, Panasonic, Charles Schwab, and Schneider Electric. Key features: lead management: capture, score, and nurture leads through automated multi-channel campaigns. Lead scoring with behavioral and demographic criteria. Lead routing to sales based on score thresholds. Email marketing: design responsive email campaigns with drag-and-drop editor. A/B testing, dynamic content, and personalization based on lead attributes. Drip nurturing: automated email sequences triggered by actions, time, or lead behavior. Multi-step nurturing programs with branching logic. Landing pages: build and host landing pages with forms, A/B testing, and progressive profiling. Marketing calendar. Engagement programs: multi-stream nurturing with content exhaustion rules and priority scoring. Account-based marketing (ABM): target and engage specific accounts with personalized campaigns. ABM scoring, account intelligence, and named account lists. Marketing analytics: measure campaign performance, pipeline contribution, and revenue attribution. ROI reporting and multi-touch attribution models. Predictive content: AI-powered content recommendations. Web personalization: real-time website personalization based on visitor behavior and profile. Event management: manage webinars and in-person events with registration, reminders, and follow-up. Integrations: Salesforce, Microsoft Dynamics, LinkedIn, Facebook, Google Ads, Zoom, and 500+ apps. Java/JavaScript. Proprietary.